Category Archives: Business Forecasting

Business forecasting is a critical function but many directors are guilty of consistently missing their own forecasts. Mike Tait shares some views about forecasting.

The numerous company turnarounds I’ve led have had a number of problems in common but the one that seems always present is management consistently missing their own forecasts.

Forecasting is no easy subject but its management’s responsibility to do it and mostly get it right. If you frequently or consistently miss your own forecasts it sends loud signals to your investors that you’re not on top of things. There is nothing more politically dangerous than nervous investors that have lost confidence.